Social Media Manager / Collective Casting / New York, United States

Job Description: We are seeking a talented and experienced Part-time Social Media Manager to oversee our social media presence and strategy. As a Social Media Manager, you will be responsible for developing engaging content, managing social media channels, and analyzing performance to enhance brand visibility and engagement. This role is perfect for someone with a strong passion for social media, digital marketing, and the fashion and beauty industry.

Responsibilities:

• Develop and execute social media strategies to drive brand awareness, engagement, and traffic across platforms such as Instagram, Facebook, Twitter, TikTok, etc.
• Create and curate compelling content (including images, videos, and written posts) that aligns with brand voice, style, and guidelines.
• Monitor social media channels for trends, opportunities, and conversations, and engage with the community through comments, messages, and interactions.
• Collaborate with internal teams (marketing, PR, content) to plan and execute integrated campaigns and promotions.
• Analyze social media metrics and insights to track performance, identify trends, and optimize content strategy.
• Stay informed about industry trends, competitor activities, and emerging platforms to keep our social media efforts innovative and effective.

Qualifications:

• Proven experience as a Social Media Manager or in a similar role, with a track record of managing successful social media campaigns.
• Deep understanding of social media platforms and best practices for content creation, engagement, and community management.
• Strong written and verbal communication skills, with the ability to craft compelling content and engage effectively with diverse audiences.
• Analytical mindset with the ability to interpret data and metrics to drive strategy and decision-making.
• Creative thinker with a passion for visual storytelling and digital marketing.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).
• Flexibility to work up to 20 hours per week, with availability for occasional evening or weekend work as needed.

Compensation: Competitive hourly rate based on experience